The UK organic beauty industry has recorded 10 years of sales growth, with sales in 2020 standing at 120 million. 45. In 2018 and 2019, UK-based Superdrug saw an 80% increase in afro hair care product sales and became the countrys #1 afro product retailer after launching the Shades of Beauty campaign a few years earlier. (Franchise Help) Most of those employees consist of cosmetologists, barbers, and hairdressers, with more than 650,000 employees altogether back in 2014and growing. Thats when you need treatment and professional liability insurance. South Korean businesses hold a majority of the ethnic hair market with a hold of 60-80%, while black-owned ethnic hair products only make up 3% of the ethnic hair market. IBISWorld's statistic shows that as of 2023 the market size of the Hair Salons industry is $49.7bn an increase of -3.77% from 2022. Rounding out the top 5 are Este Lauder, P&G, and Shiseido. On average, back women spend more time tending their hair than white women. Unilever. In the years preceding 2021, major consumer packaged goods companies have started acquiring black-owned hair and beauty brands. The worldwide cosmetics market will likely reach $582.4 billion by 2027. ORS understands that being fun, playful and speaking to everyone is the secret to selling well. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. Each year black women spend billions of dollars on beauty and personal care products. Afterwards, these distributors resell these products to stores. 24. Thanks Mon-Fri, 9am-5pm, local rate & mobile friendly. 40% of respondents said they were intending to grow their business. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. How big is the beauty industry? Industry revenues are expected to recover to this pre-COVID high by 2022. Rising awareness related to the benefits of natural hair care products is one of the key factors fueling market growth. Unlike LOral, Indian brands like ORS put emphasis on listening to their consumers and adapting their marketing strategies if they have to in the eve of a launch if they spot a mistake. The market research report includes: Historical data and analysis for the key drivers of this industry. Currently wholesale is also an issue because some wholesalers are scared to purchase products that are too specific and niche, so brands dedicated to people of color feel overlooked. By 2024, the global hair and beauty industry is expected to be worth $510.8 billion (368 billion). Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. A study looked at the percentage of black personal care products with toxic ingredients and found that 58% of hair products marketed toward black people contained one or more toxic ingredients. Even if most women today have embraced their natural hair, the natural hair care sector value does not equate hair relaxers market value. Fortunately, things are starting to change and black hair care brands can expedite this process by partnering with various hair salons. The NHBF also carried out aState of the Industry Surveyin September 2021, which found that nearly two thirds of hair and beauty business owners were confident of their business survival (although uncertainty was higher in the beauty sector). At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. In 2018, black consumers spent $473M on hair products, which is 11.3% of sales for the $4.2B hair care industry. regardless if you are black, white, asian, latina at the same stores and price points. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. From 2012-2017, the industry saw an annual average growth rate of 1.8%. WHATS THE STATE OF BLACK HAIR CARE MARKET IN 2020? Black consumers make up the bulk of spending. When you see the pictures or the appearance, you can see that no ones done my hair, she said. 59% of Black women aged 18-24 are more likely to use deep conditioning treatments vs 37% of the . CHAYET CHININ Sign up to our newsletter and get exclusive hair care tips and tricks from the experts at All Things Hair. The global beauty industry (comprising skin care, color cosmetics, hair care, fragrances, and personal care) has been shocked by the COVID-19 crisis. Black British women have high standards when it comes to hair care since they know a lot about products, hair extension networks and are really influenced by America and the Commonwealth Caribbean. The only ethnic group that outspent black consumers on personal care products in 2020 were Latin American consumers, spending 2.6% more than the national average. 38% of black consumers say theyre open to trying new hairstyles. Shampoo holds the largest market share in the haircare segment and is estimated to grow to $30 billion USD by 2023 compared . Most of the natural hair care products contain . They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. 31. For him its almost heretical to do that and I think this way of thinking has seeped into the newer generations. Conversely, current smaller brands dedicated to women of color operating under new business models have the opportunity to include all types of women from various origins who can identify with the products. 34. One certification organization, Qualifi, has started requiring graduates to demonstrate competence in working with textured hair. In some cities, merely getting an appointment can take weeks. 1% of Black British women buy haircare products at supermarkets, compared to 35% of African American women, 13% of Black European Women, and 30% in the rest of the world. This was followed by hair colour appointments, with demand peaking for a full head of highlights or a balayage. British Caribbean women today are at ease with their bodies and experiment with their looks a lot, they are not afraid to wear colorful wigs etc. However, both events have blind spots as they havent fully understood that the future of beauty resides in lifestyle and B2B and B2C experiences, which is something that Essence Festival does really well. For years, Mr. Swarry, 48, known as Barber B, has built a reputation in an industry tailored to white customers for teaching trainees of all races to cut Black hair. Figure 17: UK retail value sales of the women's mass-market haircare category, by product type, 2020 and 2021; Channels to Market. Experts estimate that the black hair market in the UK is worth 88M or over $120M. Salon Industry Long Underserved Black Clients. Anyone running their own hair or beauty business needs to think about getting the right insurance protection. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. Other salons sometimes turn away Black customers, saying that their stylists are not trained to help them. 83% of people working in hairdressing and barbering are female (2019). Some estimate that the global haircare market size will rise from $69 billion USD in 2016 to $87 billion USD in 2023.This article takes a closer look at the industry and presents some recent hair salon statistics. The main market driver for the growth is the increasing frequency . Black consumers spent $54.4M on ethnic hair & beauty products out of $63.5M in total spending on this category. Ever-popular gel manicures such as Shellac were 9% of all beauty treatments booked post-lockdown. What are the brands that stand out today and how do they communicate their unique selling points? They didnt understand that there wasnt a strong network of Afro hair stylists across France. They like taking risks and they encourage women to show off their style! ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. As a subscriber, you have 10 gift articles to give each month. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. What are the major differences between the two? Im not going to just sit down and be thankful for the bread crumbs that youve given me, said Ms. Tomlinson. 12. To learn, she has turned to tutorials by Black hair experts on Instagram. After working for two major marketing agencies, she now uses her marketing prowess to create helpful advice, tips and blogs for our audience. More than half have been unable to find them. Brushing back the coils of her twist-out, Ms. Tomlinson said it had taken too long for broader society to recognize Afro hair as beautiful and worthy of care. Black women are more likely to report having professional styling appointments than white women. The hair extension market industry is projected to grow from USD 7.2 Billion in 2023 to USD 10.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2023 - 2030). The black hair industry is worth an estimated 88 million, with black women spending six times more on hair care than their white counterparts. 59% of black women aged 1824 say they use deep conditioning treatments, compared to 37% of black women of all age groups. Incorporate elements of "fun" and self-care into wash-day rituals. What Rihanna did with Fenty Beauty was heading straight into the mainstream by allowing consumers to find the right products that work for any skin tone, type, complexion etc. However, they will become the fasting growing region from 2019 to 2023. Its a more versatile way of being thats different from the archetypical church going boujee African-American woman that Beyonc represents with her safe honey blonde hair. However, American hairdressers knew how to use and promote the line. She previously studied economics and journalism at college. In France, were still very far off from this reality in hairdressing. 94% of people working in beauty in 2019 were female. Low-income households make up 43.3% of the market for black hair and beauty products. In five years, hair relaxer sales declined 25% from an all-time high of $750M. Skincare and makeup for men is one of the fastest-growing trends in the beauty industry. 13. Its Vowing to Change That. The sudden rise in CAGR is attributable to this market's demand and growth, returning to pre-pandemic levels once the pandemic is over. 28. Activilong is trying to clean up their ingredient list in their products to make it more natural and safe and theyve put a lot of effort towards their communications strategy. Even as many stylists see the new industry standards as significant, others worry that the change could take customers from existing Black-owned salons. These same brands cant decide to suddenly stop selling at Chteau Rouge or Chteau deau because it will be a huge loss to their distribution. The Hair Salon US Market Size is $46.2B in 2022. Finally, theres a lack of hair care education in France: too many hair salons here dont know how to cater to kinky or natural African hair or how to cut it. Overall, how is the black hair care market performing? Anyways, to circle back to black British women, its a large diaspora: most of them have families in America or the Caribbeans, so theyre all interconnected and largely influence each other. Request for Customization. Hair care makes up 24% of the beauty and personal care industrys revenues. Most natural hair care products contain antioxidants containing Vitamin E, which nourish the scalp and promote hair growth. Now, the agencies that set standards for the profession in Britain are signaling change, even if it is too soon to know how big the shift will be or how quickly it will come. You dont need to be black to have dry skin or curly hair. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. 20% of black consumers say they have a hard time purchasing a variety of products because there arent enough to suit their needs. Experts project that the US hair care market will grow at a 3.69% CAGR from 2021 to 2025. During COVID-19, black women were 2.4 more likely than white women to purchase hair treatments. 14. relax your hair anymore? It was so easy for them before. Emma Dabiri, a television presenter who is the author of the 2019 best seller Dont Touch My Hair, said she often had to do her own hair before taping an appearance. The natural hair movement died out as black people entered corporate workspaces in the 1980s. Thailand earns $81 million a year from exotic orchid export. Can you give me an example of a difficult brand launch that failed in the French market? At some point, theres a limit to what shea butter can do unless we want weaves to look like those in the 80s. In the US, the personal care industry, including hair care products, generates $98B in annual sales. In the 1970s, professional Afro hairdressing was a lonely endeavor in Bradford, a city in northwestern England. Honestly, no one wants to go back to that look we have to be realistic. In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have . Lets circle back to the consumers. Product offerings that were once centered on hair relaxers have given way to natural hair care products thanks to the natural hair movement. Subscribe. If were now sharing the skill set and the insight that gives us a competitive advantage, what does that then do to our market share?, For Marvina Newton, 36, the standardization of textured hair training could be positive if it empowers Black-owned salons. American Society of Plastic Surgeons Unveils COVID-19's Impact and Pent-Up Patient Demand Fueling the Industry's Current Post-Pandemic Boom. The United Kingdom Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. In 2020, the global black hair care market rose to $2.5B. In 2020, the global black hair care market rose to $2.5B. Natural hair consumers have become ingredient savvy and avoid picking products with sulfates, parabens, mineral oil, and alcohol, thus boosting the demand for natural hair care products. Women dedicate an average of almost 6 and a half hours every week to taking care of and beautifying their hair. Industry revenues are expected to recover to this pre-COVID high by 2022. As of 2019, there are over 700,000 hotels and resorts worldwide. However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. The market is expected to grow at a CAGR of 6% and is . Advanced economies experience somewhat sluggish growth in 2019. I want to spend on Black businesses, she said. Shampoo is chemical, conditioner is chemical, glue used for weaves is chemical, there will always be chemical products. Today, there are over 3000 black hair care brands that have popped up, that more or less do the same thing, so it has become an extremely competitive and fragmented marketplace. Read the 120-page report with TOC on "Haircare Market in Africa Analysis Report by Product (Shampoo, Conditioner, Hair color, Hair styling products, and Other haircare products), Distribution . Policies that prohibit natural hairstyles, like afros, braids, bantu knots, and locs, have been used to justify the removal of Black children from classrooms, and Black adults from their employment. 5. Here are ten more important haircare industry statistics: In 2016, the United States hair industry statistics show more than 33% of the beauty and personal care segment worldwide, with 15% of the sales focused on haircare. 37. Carmen Maingot, a Black entrepreneur, is believed to have opened Britains first hair-straightening salon in Londons North Kensington district in 1955, when Black women in Europe often straightened and styled their hair to meet European beauty standards. 20. There are about 1 million hair salons currently active in the United States, providing employment opportunities for about 1.4 million people. Check out our findings on the top ethnic hair care companies in the US, plus some interesting facts about black-owned ethnic hair and beauty products. Will the hair relaxers of tomorrow no longer be chemical? Hey! Women spend more than men, though, averaging at 37.84 per month compared with mens' 28.57. Black Pound Report 2022 highlights Multi-Ethnic spending power. The last bastion of racial segregation lies in beauty products and hair salons. I'm Athena, your personal Hair Assistant. The global hair extension industry is expected to reach a market value of $10 billion by 2023. 3. 1 in 3 black women reports that their hair is the reason they havent exercised, compared to one in ten white women. SoftSheen-Carson Dark & Lovely Healthy had the second-highest ethnic hair product sales in 2014, bringing in $9.6M, followed by Africas Best ($8M), Lusters Pink Smooth Touch ($7.3M), and African Pride Olive Miracle ($7M). Return to normality sees online sales dip Figure 18: UK retail value sales of women's haircare products, by retail channel, 2020 and 2021; On-trend brands help retailers remain relevant; Value perceptions boost . A reported432% spikein bookings at the end of lockdown in April 2021 (while not entirely unexpected) indicates the demand for hair and beauty treatments is likely to stay strong. What is the market size of the Hair Salons industry in the US? She currently lives in Leeds, in northern England. Black women part of the natural hair community are more likely to show a preference for black textured hair. 39% of black people in the US say theyre interested in spending more on black-owned hair and beauty products. In France, most of the hair traditions come from Africa like box or threaded braids. 70% of black women say they now read hair product ingredient labels to avoid potentially toxic chemicals. So what will really make the difference for brands who successfully sold black products to women in the 80s and early 2000s, is the ability to market them as mainstream in store chains like Monoprix or Carrefour where other women of different origins can buy into the brands promises. Jamelia, popstar turned cultural commentator, agrees. Studies show that black consumer spending increases with the number of black hair and beauty products available. Then they acquired Soft Sheen Carson who carried the brand Dark and Lovely in the early 2000s and Carols Daughter in 2014. 2. It is an unremarkable scene, except that the junior hairdresser is white. 16% of nail and beauty business managers are male. Permanent waves & texturizers were the second most common service provided by black hair stylists at around 62% of services provided. The weave industry will see a CAGR of nearly 15% from 2021 to 2026, growing from $6.6B to $13.3B. Apprenticeships in the UK; Apprenticeships in England; Apprenticeships in Scotland; . The United States Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Hair wigs and extensions can be made using human hair or synthetic fibers . The preservation of Black-owned hair salons is deeply personal to Ms. Newton, who shaved off her chemically straightened hair to encourage her daughter to be proud of her own natural hair. During the COVID-19 pandemic, black consumers were 2.4 times more likely than the average consumer to purchase hair treatments. African American and Hispanic shoppers drive the majority of US personal care sales, which includes black hair care sales. Many of the women who work there are self-taught and are now being encouraged to broaden their skills with formal training. Households of low-income families make up 43.3% of the natural hair market spending. They can help in the establishment of Afro hair salons and in return, hairdressers exclusively use or promote their lines. 19% of black consumers say they have trouble finding hair products that can suit their needs and hairstyling desires. It pays your legal costs and any compensation due too. At 60% of all services, hair dying was the third most common request by black women in 2016. Conversely, in America theres a whole cult around Afro hair with proper care routines available at the hairdressers, its the same in London. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. 90% of black women have had their hair straightened before. Mr. Swarry predicted that broadening training would be challenging. IBISWorld reports on thousands of industries around the world. She knows what ingredients work for her and those that dont, so as a response hair brands that catered to black and mixed race women had to increase their quality. The revenue of the fragrance segment per individual was $29.22 in 2021. That's a sharp fall of more than 30% compared to the 10,000 starting a course in 2018/19. Brand. Even as many Black stylists see the changing standards as deeply significant, others worry that the change could present new competition for Black barber shops and salons, which have painstakingly carved out a niche over the years. Styling products for natural hair went over 1.4B in the year 2020. 22. Its market share in Western Europe was estimated at 20% in 2019. In 2021, the revenue per person for personal care totalled $252.55. 35. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement.
St Thomas Virgin Islands, Articles B